AIGA Design Archives

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Design Category
Experience design, 2000
Design firm
Tangram Design (Charlestown, Massachusetts)
Collection
(2001) AIGA 365: 22

Description

The principal challenge with this site was the need to continuously update content and change the featured video clips. Combining Flash and Windows Media with interlinked controls was the major technical challenge. Since the client had no visual identity, we began by developing the bthere.tv logo, and proceeded to build the site around that. We segmented the clips into subject area “wells” and provided numerous means of accessing individual series. From the home page, you can access the top-five rated clips on the site, see featured clips through the “bBox” and click on the feature video animated descriptions. You can also drill down through the navigation interface to subject areas. The site is constructed to allow our client to access and administrate all content through an HTML interface.

Credits
Creative director: Justin Crawford
Art directors: Brian Oakes, Chris Franzese
Designers: Paul Szypula, Jenny Woo
Typefaces: Akzidenz Grotesk, Kipp No.3, custom
Animator: Justin Crawford
Programmers: Drew Millechia, David Chang
Technical director: Damien Morton
Producer: Doug Hoffman
Account supervisor: David Cherry
Software: Macromedia Flash, Flash Generator
Client/publisher: bthere.TV