This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 2000
Design firm
Nike (Beaverton, Oregon)
Collection
(2001) AIGA 365: 22
|
Nike ACG’s Pro Purchase Program is a seasonal selection of product offered to key outdoor industry professionals and athletes. This self-mailing catalogue showcased the Fall Holiday 2000 collection. We shot for something clean and simple—a look that focused primarily on product. With a minimalistic approach, space and shape were allowed to take precedence.