AIGA Design Archives

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Design Category
Package design, 2000
Design firm
Wink33 (New York, New York)
Collection
(2001) Soundblast

Description

The goal of this project was to design a tiny version of a classic book with proportions similar to that of an illuminated manuscript. This would provide a system—a classically based grid—to work from, and this system would show the beauty and simplicity of the photographs and the poetry of the words in a simple and pure form. The calligraphy was incorporated to add another layer, a feeling of something handwritten, personal, feminine and elegant. The end product is almost exactly what was originally presented. I am most happy with the typographic details and the natural human feeling that comes across in the photographs.

Credits
Art director/designer: Brenda Rotheiser
Calligrapher: Jeanne Greco
Photographer: Matthew Rolston
Trim size: 4 3/4 x 4 11/16 inches
Typeface: Minion
Printer: Ivy Hill
Fabricator: Ivy Hill
Client: Atlantic Records