AIGA Design Archives

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Design Category
Package design, 2000
Design firm
Maverick Recording Company (Beverly Hills, California)
Collection
(2001) Soundblast

Description

Olive is an electronic-pop duo, so the graphic thread running through the campaign was man versus nature. To illustrate nature and technology melding together we had the barcode on every configuration grow into a different type of tree. Later, we took Olive to a strip club, but the only man versus nature at Crazy Girls was us trying to wrest a fistful of sweaty one-dollar bills from the ATM to feed to ’da ladies.

Credits
Art directors/designers: Kim Biggs, David Harlan
Photographers: Zoren Gold, David Harlan
Logo: David Harlan
Typefaces: City, Helvetica
Printer: Ivy Hill
Fabricator: Specialty
Paper: 80 lb. Ivy Hill gloss