This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Package design, 2000
Design firm
Greenberg Kingsley (New York, New York)
Collection
(2001) Soundblast
|
The clients needed the piece to be flexible so as many or as few elements could be mailed out. It needed to be visible in a sea of promotional mailings, so I decided to make it modular and red. The piece also needed to be expandable to accommodate continual updating. It took the better part of a year to complete. The piece is intended to solicit film score commissions, international music festival bookings and future tours. It is a way to improve my clients’ image beyond their humble East Village origins and act as a brief introduction to anyone unfamiliar with their work.