AIGA Design Archives

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Design Category
Package design, 2000
Design firm
Maverick Recording Company (Beverly Hills, California)
Collection
(2001) Soundblast

Description

Tantric’s logo was based on a modified script from the Thai alphabet (handsomely redrawn by young Glen Nakasako). At the desert photoshoot we discovered the band was going au naturel underneath their rented $5,000 leather pants. So we drove into town and found some boxers and giant ladies underwear for them to put on. They chose the ladies underwear (because we “forgot” to tell them about the boxers). That inspired the grunginess of the package.

Credits
Art directors/designers: Kim Biggs, David Harlan
Photographers: Slow Hearth Studios, Dennis Keeley, Photonica
Logo: Kim Biggs, David Harlan, Glen Nakasako
Typefaces: Garamond, Helvetica
Printer: Ivy Hill
Paper: 80 lb. Ivy Hill offset
Fabricator: Specialty