AIGA Design Archives

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Design Category
Package design, 1996
Design firm
Duffy Design (Minneapolis, Minnesota)
Collection
(1997) The Greening of Design

Description

We created a package system for a retail store that specializes in outerwear and sportswear for men, women, and children. The packaging had to reflect a strong, natural, outfitter-type sensibility. The shopping bags designed for Trail Mark are made of prefabricated feed bags, which are silkscreened one color for customization. This cut down on waste material that would otherwise occur during manufacturing.

Credits
Creative director: Joe Duffy
Graphic designers: Joe Duffy, Jeff Johnson
Illustrator: Jeff Johnson
Photographer: Paul Irmiter
Client: Trail Mark