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Design Category
Package design, 1996
Design firm
Hornall Anderson Design Works,Inc. (Seattle, Washington)
Collection
(1997) The Greening of Design
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The earthy chipboard sunglasses package is in stark contrast to the competitors’ pristine glass and lucite box, but its rough-hewn simplicity and solid construction make it a useful keepsake for the buyer. To present Smith Sport Optics as environmentally sensitive, Hornall Anderson selected a thick, fibered chipboard for the box and left it unprinted, choosing instead to emboss the company’s name on the lid and apply colored labels to the bottom half. Color-coordinated tags are tied to the product with string. The hang-tags relate graphically and help establish the industrial/archival quality when displayed in the retail environment, with the sunglasses but without the box.