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Design Category
Promotional design and advertising, 1996
Design firm
Jerry Takigawa Design (Monterey, California)
Collection
(1997) The Greening of Design
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The purpose of this brochure is to introduce produce buyers to Natural Selection Foods, a newly formed company committed to providing healthy food, especially in the large-scale production of organics.
We value this project because of the client’s sincere committment to the organics industry. The design solution is attempting to give Natural Selection Foods an earthy but contemporary persona. The brochure uses recycled paper and soy-based inks, trying to say more with fewer processes.