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Design Category
Environmental graphic design, 1996
Design firm
Mauk Design (San Francisco, California)
Collection
(1997) The Greening of Design
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Apple’s Mainframe trade show exhibit, a flexible, Lego-like system, was killing them in inventory, set-up/tear down and refurb costs. Our objectives included reusing the effective components of the system, reducing parts, and improving function.
The solution was a simple “X”-shaped floor plan that could be lengthened and shortened as needed, from 20’x30’ to 110’x120’. The redesign saved Apple $6 million in new exhibit costs and extended the life of the system for up to eight years. Powder coating eliminated airborne paint emissions, and a reduction in physical mass eliminated the need for three trucks, reducing gas consumption, air pollution, and wear and tear on the infrastructure.