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Design Category
Package design, 1996
Design firm
Nike Design (Beaverton, Oregon)
Collection
(1997) The Greening of Design
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Nike’s corporate packaging was redesigned to be environmentally responsible, launch the Swoosh identity into retail, consolidate manufacturing, and reduce costs. All footwear packaging worldwide has been consolidated into these two box designs. The boxes are flexo-printed on 100% recycled E-flute with soy-based inks, two colors on one side. No glue is used in the packaging, which is rotary die cut, and it is 100% recyclable. We have chosen this packaging direction because it minimizes environmental impact, enhances the brand, and reduces costs.