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Design Category
Corporate communications design, 1996
Design firm
Pattee Design (Des Moines, Iowa)
Collection
(1997) The Greening of Design
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While “Closing the Loop” was an obvious reference to recycling, it also described the Metro Waste Authority’s objective of involving business and civic leaders in the information loop, to motivate them to participate in the agency’s community-wide effort to reduce waste volume. Our solution was to make the book look and feel “found,” as if were made of waste paper. Camera-ready art was produced from laser-generated type. Images were shot with a Polaroid. The book was printed half one color, half two color.