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Design Category
Package design, 1996
Design firm
Ph.D. (Santa Monica, California)
Collection
(1997) The Greening of Design
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When redesigning shoeboxes for Bloch, a dancewear/shoe company, we encouraged the client to use recycled, more environmentally friendly stock (i.e., no gloss coating) as well as soy-based ink. We also reconfigured the boxes so that more could fit on a press sheet. We added copy to the boxes to encourage the consumer to save and reuse them for other things.