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Design Category
Brand and identity systems design, 1996
Design firm
Sagmeister Inc. (New York, New York)
Collection
(1997) The Greening of Design
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This is a business card for a gardener specializing in roof terraces in New York City. It prints one color on recycled stock — as simple and cheap as it gets.
The logo design is a fairly cheap trick as well, just combining two clichés (tree = green, Empire State Building = New York).
I was surprised that such a distinguished panel of judges picked this card for inclusion in the annual. I now think that our solution was fairly trite. The really eco-sensitive solution would have been no business card at all — does a gardener really need one?