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Design Category
Promotional design and advertising, 1996
Design firm
Silicon Graphics Creative Dept. (Mountain View, California)
Collection
(1997) The Greening of Design
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The brochure describes how Silicon Graphics is lessening its impact on the environment and provides tips on increasing environmental responsibility at the workplace. These “teetering” tips, which are found throughout the brochure, illustrate the fragile state of the environment.
From the hand-carved potato-print imagery to the overall size of the brochure and its arrangement on the press sheet, environmental impact and accountability were considered in every aspect of the creative process. The brochure provides an inspiring model for environmental responsibility. The diecut vendor saved all the leftover cutouts for the designer to use on her Christmas cards.