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Design Category
Brand and identity systems design, 1996
Design firm
Studio Flux (Minneapolis, Minnesota)
Collection
(1997) The Greening of Design
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The Modern Way Kenaf Paper Kit consists of one little book introducing tree-free kenaf paper and one little swatchbook. The kit demonstrates our philosophy of maximum impact with minimum resource consumption, using renewable resources like soy-based ink and tree-free paper, and conserving energy by ganging the printing of the books with our letterhead on an 8.5” x 11” sheet—resulting in a narrower letterhead. The kit folder is printed on kenaf card stock with reply and business cards. While promoting kenaf and educating our clients, the kit also promotes our studio.