AIGA Design Archives

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Design Category
Corporate communications design, 1996
Design firm
Thom Smith Associates (Portland, Oregon)
Collection
(1997) The Greening of Design

Description

This annual report was intended to educate and appeal to children as well as adults. We created engaging illustrations and let the endangered animals tell their individual stories, speaking through smart riddles.

We used the standard recycled paper and vegetable-based ink, but also figured there had to be a good way to reuse the end product. With this in mind, we invite the reader to pick up scissors and cut up the report—making masks, finger puppets, and dioramas.

Credits
Art director: Thom Smith
Designers: Michael Reardon, Thom Smith, Michael Hoeye
Illustrator: Michael Reardon
Writer: Michael Hoeye
Typeface: Phaistos/Hand Lettering
Printer: Dynagraphics
Paper: French Speckletone True White
Client: Friends of the Washington Park Zoo