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Design Category
Promotional design and advertising, 1996
Design firm
Urban Outfitters (Philadelphia, Pennsylvania)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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Wilco is a band that hails from the Midwest, also the home of the Jackalope. Because of Wilco’s Midwestern roots and also its indebtedness to American roots music, a stars-and-stripes typeface and shooting targets were the obvious choices. The concert date was Valentine’s Day, which is why the target on the Jackalope is a heart instead of a bull’s-eye.
We believe this demonstrates excellence in music design because of its appropriate choice of imagery with respect to the band and its music. People also tell us that it looks cool.