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Design Category
Package design, 1996
Design firm
Sony Music (Santa Monica, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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I art directed and designed this CD package to fulfill Columbia’s marketing strategy of providing a young, hip, alternative audience with concept, design, and imagery that were as compelling, vibrant, and edgy as Sponge’s music. The 4-color/1-color CD booklet and 2-color label conform to standard packaging guidelines.
The CD packaging was my own concept and design, not a design by committee. The final product emerged from the close relationship I had with the band, my knowledge of their personality, music, and what they were looking for, and my understanding of the label’s marketing needs. I was happy with the result because I feel it was successful for exactly these reasons.