AIGA Design Archives

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Design Category
Package design, 1996
Design firm
Frank Olinsky (Brooklyn, New York)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral

Description

It was a real honor to be asked by the Smashing Pumpkins to work on this package. The band spent a lot of time and creative energy on the project and it deserved a package with magical qualities. During our first phone call—before I ever heard a note—Billy Corgan described the album to me as “psychedelic music by a heavy metal band from the 1920s.” The illustrations, typography, and papers used all reflect this. I did my best to come up with something timeless, not trendy.

Credits
Art directors: Billy Corgan, Frank Olinsky
Designer: Frank Olinsky
Illustrator: John Craig
Photographer: Andrea Giacobbe
Typefaces: Gill Sans, Glorietta, Le Petit Trottin
Printer: AGI
Client: Virgin Records America