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Design Category
Package design, 1996
Design firm
Warner Bros. Records Inc. (Burbank, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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For the intended audience of Paul Westerberg fans, the goal was to create an interesting but inexpensive package within a very short period of time. The materials, typography, and overall tone of the piece were taken from the original CD package. I value this project because there was no time to second-guess or change anything along the way. There was also no time for anyone to reject the design.