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Design Category
Promotional design and advertising, 1996
Design firm
Capitol Records (Hollywood, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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For this in-store poster, our intent was to design something inexpensive that would feel unique at retail. Incorporating visual elements from the CD package and arranging them in a casual way, we kept a consistency with the hand-made vernacular of the packaging. Finally, the poster was printed on a common newsprint stock at a print shop that prints small newspapers. Beautiful and cheap.