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Design Category
Promotional design and advertising, 1996
Design firm
Capitol Records (Hollywood, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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During the process of design we sometimes try so hard that we overlook the obvious and refuse to embrace it. This was one of those rare occasions when the answer to the challenge could have been nothing more. We wanted an iconic quality that was a true representation of their music and their flavor. A brand, so to speak.