AIGA Design Archives

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Design Category
Package design, 1996
Design firm
Design/Art Inc. (Los Angeles, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral

Description

Elvis 56” is a special-edition fortieth-anniversary commemorative release of Elvis’s first hits from 1956. Intended for fans and collectors, the package includes a set of previously unpublished photographs with detailed chronology, recording data, and photo descriptions. Because the photos have a timeless quality, we felt we could move away from ’50s nostalgia and give this piece a more classic, contemporary look, something that would appeal to a new generation of fans.

Credits
Art directors: Ria Lewerke, Norman Moore
Designers: Dayna Fredrickson, Norman Moore, Andrew Sutton
Photographer: Alfred Wertheimer
Typeface: Helvetica
Printer: Queens Litho
Client: RCA Records