AIGA Design Archives

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Design Category
Package design, 1996
Design firm
Elektra Art Department (New York, New York)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral

Description

Ripe + Juice is a series of samplers that are released by the Entertainment Group to introduce new music. Basically, the art budget was tight. I feel the relation between title and image is clever, and the graphic simplicity of each volume is strong. The series could possibly continue for many more volumes, featuring different kinds of fruit!

Credits
Art director/designer: Alli Truch
Printer/fabricator: Ivy Hill
Client: Elektra Entertainment Group