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Design Category
Package design, 1996
Design firm
Geffen Records (Los Angeles, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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For this album, Beck came to me with a good collection of images that he wanted to use in the package. We started by editing them down and gathering a few new bits here and there. I think the collage inside really represents his musical style, the way he puts together grooves, beats, and lyrics to create songs. We picked the cover image of the dog jumping over the hurdle because it’s simple, strong, memorable—and in some weird way works with the album title. I wanted the type on the cover to hint at Beck’s roots in folk music.