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Design Category
Motion graphics, 1996
Art director/designer
Steven Hanft
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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This video, like Beck, reflects myriad images and styles. It is basically a collection of the absurd, from cheerleaders dancing in a graveyard to an old man lip-synching the lyrics. It is a humorous look at the world that lives in Beck’s head. It might also be noted that this video proved to the industry that a large budget doesn’t have to be the status quo.