AIGA Design Archives

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Design Category
Motion graphics, 1996
Production company
Silvey & CO. (Beverly Hills, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral

Description

This was a spoof on the TV variety shows of the 1950s. The approach was a humorous look at a grunge band of the ’90s taking on the image of the innocent, family-oriented bands of the ’50s. Nirvana takes on two different personas during the video. The first one is the well-dressed, clean-cut boys. The second persona is the crazed, wild, destructive band as they prance around in dresses destroying their equipment.

Credits
Director: Kevin Kerslake
Art director: Jim Reva
Director of photography: Kevin Kerslake
Producers: Tina Silvey, Line Postmyr
Client: DGC Records