This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Motion graphics, 1996
Production company
Propaganda Films (Hollywood, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
|
Like Beck’s laser video, “Where It’s At” combined images from different periods to create a humorous look at bygone styles. In one scene Beck is a Hook-handed pirate; in another, he’s a highway worker. There is no plot here, but overall the effect is one of fun and humor, achieved by exploiting the mundane in all our lives.