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Design Category
Promotional design and advertising, 1996
Design firm
MTV Off-Air Creative (New York, New York)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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Purpose: to entertain and inform attendees of the 1994 MTV Video Music Awards. Creative concept: to celebrate all things in life that are fun and superficial, especially in a time when everyone takes life too seriously. In the spirit of being superficial, this book was designed to be disposable. Rumor has it that it is quite collectible. The reason this book demonstrates excellence is simple: strong concept combined with exceptional art direction and design.