AIGA Design Archives

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Design Category
Promotional design and advertising, 1996
Design firm
MTV Off-Air Creative (New York, New York)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral

Description

Purpose: to entertain and inform attendees of the 1993 MTV Video Music Awards. What have sex, drugs, and rock ’n’ roll become in the ’90s? This book answers that question with latex, fruit juice, and rock ’n’ roll. It also raises questions about our society and the line we draw between creativity and censorship, or, in the words of the right, sin versus a puritanical society. Besides creative excellence, this project is special in that it was hand-separated by the artist, a refreshing thought in the day and age of the computer.

Credits
Creative directors: Stacy Drummond, Jeffrey Keaton
Designer/illustrator: David Sandlin
Writer: David Sandlin