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Design Category
Promotional design and advertising, 1996
Design firm
MTV Off-Air Creative (New York, New York)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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Intended audience: viewers of the “Unplugged” shows. Purpose: to create a printed version of the history of the “Unplugged” shows. Creative concept: to successfully infuse a coffee-table book with the emotion and content of a popular television program featuring over seventy unique artists. The project was also stuck with a pre-formed aesthetic of the show, which had become vernacular. People were using the term “un” to mean everything not uptight, high-tech, or pretentious. The initial solutions involved discovering semiotic meaning in “un,” and ascribing it literally with a unique shape, typefaces, materials, colors, and visual textures, while remaining true to the popular notion of “un.”