AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Package design, 1996
Art director/designer
Bob Smith
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral

Description

Being lazy, it’s always nice when someone hands you a project like this, and with a title like “Air Mail Blue,” it’s hard to blow it. While the imagery was a easy call, I really wanted to do it right, keeping away from any half-baked retro imagery. The envelope on the cover contained the actual letter the title song was named for, and I just scanned it straight on to the glass, and fussed with it to pop the shadows.

The image for the actual disk is always fun to mess around with, and for this one, I thought it'd be fun to make it look like a cocktail coaster. But you shouldn’t really use it for a coaster, because it’s a good record.

Credits
Typeface: Bank Gothic
Client: Craig Carothers