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Design Category
Package design, 1996
Design firm
Smay Vision, Inc. (New York, New York)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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Floodgate is your typical dark, southern, Black Sabbath, swamp music/heavy metal band with a passion for sharks. After countless cover ideas involving natural disasters, we settled on the grisly image of the open chest/shark mouth. This, combined with one of our original typefaces (Chunkstyle) captured the heaviness of the band in a way that finally made everyone happy.
As a finished piece, “Penalty” feels like it was dredged up from the bottom of a swamp, which not only conveys the band’s musical style but the process by which we arrived at the final cover and packaging.