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Design Category
Promotional design and advertising, 1996
Design firm
Toast (Portland, Oregon)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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Fliers are supposed to be free and photocopied, stapled to telephone poles and handed out at every possible opportunity. The eight-color silk-screen posters of today are hardly ever used and only faintly effective; they are more of a cash cow for the printer than anything else. When was the last time you saw a poster like that stapled to a pole and not for retail sale?