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Design Category
Package design, 1996
Design firm
Warner Bros. Records (Burbank, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
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This package tested my limitations. The design was an instant success with the band. They saw it once and unanimously agreed. At that point, we discussed making the package as reductive as possible...just the bare bones. The “Danny Pak” was designed by Dan Davis. This board package was very controversial with our sales department : the typography and its legibility were an issue for everyone but the band and me. This led to screaming matches with the sales department.