Los Lobos “Just Another Band from East L.A.”

Louie Perez (of Los Lobos) and I wanted to create a portrait of East Los Angeles for this, their career retrospective. However, we didn’t want to focus on the common things one associates with a Latin community—the food, people, or gangs and graffiti. We wanted to show the abstract and accidental visuals that happen everywhere, things you might not notice or see out of the corner of your eye. We brought in Keith Carter to do the photo shoot and most of the images were shot within a one-block radius of each other. Since the images were abstractions, the typography needed to be as well.