This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Promotional design and advertising, 1996
Design firm
Warner Bros. Records (Burbank, California)
Collection
(1997) Sound Off: The Top 100 CDs, Music Videos and Print Collateral
|
The poster is focused on the band’s existing logo, reinforcing it with a newly elegant surrounding graphic that has not been linked before with Biohazard.
The logo, title, and the band name are meant to be read first, with a second layer of industrial noise that would define the music for the intended buyer. Orange was the obvious choice, as it naturally connects with the Biohazard logo and was insisted on by the band for that reason. This project was meant to work both as a decorative marketing poster and a street snipe, which of course needs to be striking and readable from quite a distance. In that respect, I think it was quite a success.