AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Promotional design and advertising, 1996
Design firm
Brian Collins Studio
Collection
(1997) The Greening of Design

Description

The book provides a practical introduction to environmentally sensitive design through reduction, re-use, recycling, responsible buying, office environments, and community involvement, offering case studies and resources for designers to use. To provide inspiration to the book’s audience of graphic designers, each illustrator was given one element of nature to interpret, evoking an imaginal sense of ecology to illustrate the fragile, cyclic, and interdependent patterns of nature.

Credits
Creative director/designer: Brian Collins
Editor: Marie Finamore
Illustrator: Various
Typeface: Garamond #3
Printer: Diversified Graphics
Paper: Weyerhaeuser Jaguar
Publisher: The American Institute of Graphic Arts