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Design Category
Information design, 1996
Design firm
Agnew Moyer Smith Inc. (Pittsburgh, Pennsylvania)
Collection
(1997) Design of Understanding 2
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Specifiers of big office furniture installations can find it hard to learn a product system complex enough to meet their needs. We designed a solution for the world’s largest office furniture maker: easy-to-navigate literature that puts all related information in one place, stresses visuals over text, and translates jargon to plain English.
Database publishing enables us to update 600 pages (almost 2,500 products) in four days. It also helps us build a CD-ROM version with drawings and shopping lists that evolve as the user selects each product. The 15,000-drawing art library (first published in black-and-white) was created in color for a smooth transition to CD.