AIGA Design Archives

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Design Category
Information design, 1996
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1997) Design of Understanding 2

Description

This poster was created to introduce a new conference by Oracle, a leader in the Internet revolution. The intention behind the hand-painted sign was to convey the irony of people still having to fly across the country to discuss the Internet face to face at a conference. The human element can never be replaced. “As for Larry” refers to Oracle’s powerful CEO, Larry Ellison.

Credits
Art director: Bill Cahan
Graphic designer: Bob Dinetz
Copywriters: Craig Clark, Bob Dinetz
Typeface: Futura
Printer: Sapir Press
Paper: Simpson Starwhite Vicksburg
Client: Oracle Corporation