AIGA Design Archives

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Design Category
Information design, 1996
Design firm
Cahan & Associates (San Francisco, California)
Collection
(1997) Design of Understanding 2

Description

Because a lecture about graphic design might not be enough to draw participants, the poster highlights other reasons people might want to attend: free food and drink. The style of the poster is a response to the usually slick nature of such promotions and the convenience-store approach to the copy.

Credits
Art director: Bill Cahan
Designer/illustrator: Bob Dinetz
Copywriter: Bob Dinetz
Typeface: Hand Lettering
Printer: Bacchus Press
Paper: Fox River Tree-Free 80# Cover, Natural
Client: San Francisco Creative Alliance