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Design Category
Information design, 1996
Design firm
Cow (Santa Monica, California)
Collection
(1997) Design of Understanding 2
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The Mercedes-Benz diskette allows potential car buyers to research, from the comfortable environment of home, the technical innovations of the entire Mercedes-Benz automotive line. The diskette, which targets a mix of existing Mercedes owners, owners of competing vehicles, and new car buyers, allows users to digest large sums of technical data at their own pace. For Mercedes-Benz, the diskette represents a major effort to push the brand image toward style and performance. Our goal was to introduce the “E” as the embodiment of a long tradition of innovation in design and technology.