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Design Category
Information design, 1996
Design firm
Cronan Design (San Francisco, California)
Collection
(1997) Design of Understanding 2
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These “Pat the Bunny” swatch mailers and story-telling newsletters are what we call “correspondence marketing.” We are communicating with an intelligent, highly creative 35- to 55-year-old customer group; our product and other news is sent to give a full-textured experience of Walking Man.