AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Information design, 1996
Design firm
Interactive Bureau (New York, New York)
Collection
(1997) Design of Understanding 2

Description

The goal was to make design look fun and easy and to promote content-rich web design. Through clear, sharp graphics and text, we introduce potential clients to our experience, style, and team as well as our working method. Though much of the site uses graphics, palettes are optimized for quick download, and window size is kept small for minimal scrolling. Large text is favored over large images. What we’re trying to push is the “old-fashioned” idea that the message is the important thing and design is the messenger.

Credits
Creative directors: Roger Black, John Schmitz
Interface designers: Theo Fels, John Miller, Tom Morgan
Copywriter: John Miller
Typefaces: Giza, Interstate, Californian
Programmer: Frank Desiderio
Client: Interactive Bureau