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Design Category
Information design, 1996
Design firm
Jeff Labbé Design Co. (San Francisco, California)
Collection
(1997) Design of Understanding 2
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The challenge of this project was to make the reader aware of the problems of analog cellular phones and the vast improvements of digital cellular. By breaking down the comunication through a number of pages, the brochure forces the reader to struggle through an analog conversation. While we were producing this brochure, we were also launching a series of ads that dealt with the technological roots of the CDMA technology (licensed and developed by Qualcomm). CDMA was first used by spies in the 1940s, so we knew the brochure was going to have secret agent appeal.