AIGA Design Archives

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Design Category
Information design, 1996
Design firm
Larsen Design & Interactive (Minneapolis, Minnesota)
Collection
(1997) Design of Understanding 2

Description

The diskette component of the Angstromania 2 invitation packet reinforces the action/adventure message of the comic-book-style invitation and brings to life the character of the rebel Queen Stephanie. In the comic book, the queen records a secret message for key Novellus customers. When the diskette is opened, customers are able to see this call for help in video format as well as access secret mission briefing files. The diskette content reinforces the invitation theme of “Anxiety in Angstrodam,” which is linked to current issues in the semiconductor industry and literally brings to life benefits of the client’s revolutionary new technology.

Credits
Creative directors: Tim Larsen, Donna Root
Designers: Sean McKay, Jon Wettersten
Illustrators: Dan Jurgens, Joe Rubinstein
Writer: Two Heads Communications
Typefaces: OCRA, OCRB
Programmers: Julie Cuddigan, Sean McKay, Jon Wettersten
Client: Novellus Systems, Inc.