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Design Category
Book design, 2003
Design firm
Pure+Applied (New York, New York)
Collection
(2004) 50 Books/50 Covers of 2003
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The project entailed designing a catalog for the work of José Antonio Hernández-Diez for his exhibition at the New Museum of Contemporary Art in New York. The museum had a total budget of approximately $30,000 for a 96-page book and yet we wanted to ensure that the catalog felt substantial. We chose to use an accordion fold that would allow us to wrap images from one page to the next in a formal nod to Diez’s video work and, in the process, give the book the feel of a 192-page book. We selected different papers for the text and art sections. The predominant colors used in the book are red (inside covers), yellow (text section paper) and blue (text section ink) in an acknowledgment of the artist’s nationality.
“Provocative structurally, typographically, and as an object. Pages folded along the fore edge and repeated images are printed over plasticky stock, in contrast to the one-color text pages—that’s just right for this artwork.” Cheryl Towler Weese
“It is a book for skateboard kids. It is appropriately designed for its market.” Archie Ferguson