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Design Category
Information design, 1996
Design firm
Michael Orr & Associates, Inc. (Corning, New York)
Collection
(1997) Design of Understanding 2
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Combining the tactile feel of a sketch book, the fun of a 3-D puzzle, and the sketchy quality of product plan views, this piece speaks the language of interior design and architecture, while the copy speaks to corporate management about the way people work best in their environment.
It facilitates understanding by presenting clear, structured information while allowing for some simple interaction as the pages turn. As the reader browses through the pages, the activity of flipping back and forth reveals the main feature of these table products: flexibility and many options. The headlines paly along as the pages are turned and narrate the contrast between the two possible table setups.