This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Information design, 1996
Design firm
Milton Glaser Inc. (New York, New York)
Collection
(1997) Design of Understanding 2
|
I suspect that the audience for this poster is anyone who will buy a Vespa, which suggests a relatively young audience. The poster celebrates the fiftieth anniversary of that company. I began the design with the initials themselves plus the number fifty, which employs the characteristic front wheel of the scooter. The blurred colored stripes in the center are supposed to abstractly convey the idea of motion or speed.